Billboard & Digital Ads

Project Overview:

Type: Brand Application
Role: Lead Designer
Year: 2021-2022
Tools Used: Adobe Illustrator, Photoshop, Figma

Background:

Back in 2021, I had the opportunity to design a billboard; however, I was only given a 1-day turnaround. With that, I went ahead and developed 6 different iterations which were then passed to the CEO, Alyson Watson. She ended up picking the most straightforward and simple design that ended up on a billboard along the I-80 W into San Francisco.

Objectives & KPIs:

• Produce human-centered designs that generate more traction towards the website and, subsequently, more leads.

• Iterate on our new brand guidelines and collaborate with our Content Marketing Manager & Director of Brand to create billboards and digital ads that are relevant to their environment such as the San Francisco International Airport and the streets of Chicago.

• Create campaign-specific digital ads that focus on ‘Be Whole Again’ and ‘The modern way to better mental health’.