Project Overview:

Type: Photoshoot
Role: Creative Director
Year: 2022

Background:

We had the opportunity to take photos of Naomi Osaka as part of our partnership. We had 1 hour in Los Angeles to acquire photos that:

are unique to Modern Health.
promote mental health awareness. We wanted to focus on Naomi Osaka’s way of prioritizing her mental health so that it can visualize different methods of self care for prospects and their employees
can be used in different future promotional assets.

I developed 4-6 concepts, sourced our main photographer (Daeja Fallas), and thus produced photos that we were able to utilize for a variety of Modern Health use cases that highlighted our partnership with Naomi Osaka.

Objectives:

Build brand awareness, credibility, and affinity by creating a unique set of Modern Health-directed Naomi Osaka photos that are mental-health focused
Strengthen our partnership with Naomi Osaka and amplify our joint cause to destigmatize mental health, make care more accessible, and build resilient communities
Utilize photos across different use cases: billboards, events, Courses, in-app, Circles, press, blog, websites (modernhealth.com & modernhealth.org)