Brand Design

GOAL: Lead the brand and creative rollout for Eve 2.0, a major product evolution introducing Agents, Auditor, and Analyst. Reposition Eve from a reactive AI assistant to a proactive operational intelligence platform that enables plaintiff firms to anticipate work, reduce manual effort, and scale more efficiently.

WORK: Executed the full launch ecosystem in under one month, delivering desktop and mobile landing pages, launch email, blog imagery, social assets, one-pager collateral, and supporting digital ads.

RESULTS: Successfully launched Eve 2.0 on schedule for January 13, 2026, equipping Growth and Sales with a cohesive, conversion-ready asset suite. Clarified product differentiation in a competitive AI market, strengthened top-of-funnel messaging, and created a scalable foundation for ongoing campaign expansion across Agents, Auditor, and Analyst.

GOAL: Lead the creative execution for the Eve AI Intake go-to-market campaign, built around the high-stakes message: “Never miss a $10M call.” Position Eve AI Intake as essential insurance against catastrophic revenue loss for managing partners who cannot afford to miss after-hours, high-value cases.

WORK: Translated the campaign brief into a cohesive, multi-channel creative system spanning billboards, paid social ads, digital advertising, social content, landing page graphics, and a supporting case study. Designed bold, ROI-driven visuals that centered on urgency and vulnerability while maintaining credibility with managing partners. Built creative that balanced provocation with authority, reinforcing Eve AI Intake as a 24/7 safeguard rather than a generic intake service.

RESULTS: Launched a high-visibility campaign that reframed intake from an operational task to a revenue-risk decision. Strengthened Eve AI Intake’s differentiation in a crowded market, aligned Growth and Field Marketing around a unified high-stakes narrative, and created a scalable campaign foundation for event activations, retargeting, and demo-driven acquisition.

GOAL: Develop a cohesive sub-brand identity for Eve’s 2026 Austin All-Company Offsite (160+ employees) centered on the theme “Exponential”, creating alignment, energy, and visual cohesion across all touchpoints.

WORK: Conceptualized and designed the full sub-brand system in 2 hours and executed all event assets within 2 days. Created the logo, visual identity, color system, and scalable layout framework. Delivered lanyards, name tags, agendas, presentation deck template, large-format signage, print collateral, and environmental graphics to ensure a unified, immersive brand experience.

RESULTS: Transformed the offsite into a fully branded experience that reinforced strategic direction and company momentum.

GOAL: Create a cohesive sub-brand identity for Eve’s 2025 Sales Kick Off (60+ employees) centered on the theme “Powered by Purpose”, energizing the revenue team while reinforcing mission alignment and company direction.

WORK: Developed the full sub-brand system within 2 days, delivering two distinct logo styles and a flexible visual identity. Designed and executed 4x large-format signage pieces, cocktail menus, lanyards, name tags, sail flag, agenda postcards, slide deck template, and event swag, ensuring consistency across environmental, print, and presentation. Completed full rollout within one week.

RESULTS: Elevated the perceived production value and cohesion of the SKO, creating a branded environment that reinforced purpose-driven selling and team alignment. Enabled Sales leadership to present within a strong, unified visual narrative and strengthened internal brand recognition across the revenue org.

GOAL: Build a scalable, high-performing paid media creative system to drive awareness, engagement, and qualified conversions for Eve across LinkedIn, Meta, Reddit, Quora, X, and programmatic display, targeting plaintiff law firm decision-makers.

WORK: Led creative strategy and design for a modular ad library spanning Testimonials, Solutions, Brand, and Content pillars. Designed static and motion variants optimized for performance, built repeatable layout systems for scale, developed visual frameworks for testing (headline, proof, CTA, format), and partnered cross-functionally with Growth to iterate based on performance data.

RESULTS: Established a structured creative testing system, improved thumb-stop rates and engagement across paid social, scaled ad production efficiently across channels and sizes, and contributed to increased qualified pipeline from retargeting and solution-led campaigns.

GOAL: Design and launch a high-converting invitation landing page for Eve’s exclusive 2026 Mastermind retreat in Riviera Maya, targeting top plaintiff firm leaders and reinforcing Eve’s premium, AI-forward positioning.

WORK: Designed the full desktop and mobile experience in under one day. Built a conversion-focused layout centered around a single primary CTA, “Accept Your Invitation,” balancing luxury retreat storytelling with strategic product positioning. Structured sections for itinerary, venue, curated networking, product roadmap access, and executive visibility to elevate the event while maintaining clarity and ease of response.

RESULTS: Delivered a polished, executive-ready landing experience ahead of launch, enabling Field Marketing and Leadership to extend a cohesive, premium invitation to high-value prospects and customers. Elevated Eve’s brand perception within a high-value audience segment by presenting AI leadership in a refined, experience-driven context.